View All Search Results
Search

FEEL THE BEAT

AN INTIMATE CREATIVE EXPLORATION CELEBRATING SELF EXPRESSION

Do you wake up every day to do something mundane?
Do you constantly hear society saying that following your heart won’t take you anywhere? Stop. Seclude yourself from all the outside noise.
Do you hear that? That’s your heart beat. There is something simple yet powerful in you. That’s the will to do whatever you want. No one,
should stop you from following the beat within you; not society and most importantly, not even yourself.
The FEEL THE BEAT campaign with Ray-Ban X Vice Arabia wants to celebrate artists in their natural space and tell the world their story;
of how they were not afraid to defy their society’s preconceived notions, break barriers and create art that celebrates, empowers and
expresses themselves. Take a leap of faith, feel the beat and follow your heart.

eL SEED

His Story

eL Seed, born to a Tunisian family in Paris, discovered the
Arabic language in his teens. Immersed in learning his
culture and experimenting with traditional and modern art,
eL Seed married the art of Arabic calligraphy with the more
modern, graffiti giving rise to “calligraffiti.”
eL Seed aims to create a difference with his art, express his
views and break barriers.


“ I’M TRYING TO CREATE
ARTWORK THAT MAKES
PEOPLE, AND MYSELF, THINK
ABOUT JUDGEMENT AS A
REFLEX. THIS IS SOMETHING
THAT MUST BE CHANGED ”

“YOU’RE THE AUTHOR OF YOUR STORY”


“PEOPLE CALLING MY DREAM CRAZY IS ACTUALLY A COMPLIMENT”

MOH FLOW X A'y

Their Story

The musically inclined brothers were born in Syria, raised in
Saudi Arabia and are now settled in the UAE. Known to spit out
bars, Moh Flow made the switch after brother Ayham pushed
him to become a singer. With their real and original lyrics and
production happening in the country with A’y as the producer,
the music speaks to people in the UAE and beyond. They went
against the norm, found their inner rhythm and chased after
it, reaching new heights and defying odds.


“We’re very in love with
our journey, so we are
very realistic about
where we stand as
artists.”

Trending Now

THE BLAZE GENERAL

HEXAGONAL OPTICS

MARSHAL

OVAL

value d
    ×