FEEL THE BEAT
AN INTIMATE CREATIVE EXPLORATION CELEBRATING SELF EXPRESSION
Do you wake up every day to do something mundane? Do you constantly hear society saying that following your heart won’t take you anywhere? Stop. Seclude yourself from all the outside noise. Do you hear that? That’s your heart beat. There is something simple yet powerful in you. That’s the will to do whatever you want. No one, should stop you from following the beat within you; not society and most importantly, not even yourself. The FEEL THE BEAT campaign with Ray-Ban X Vice Arabia wants to celebrate artists in their natural space and tell the world their story; of how they were not afraid to defy their society’s preconceived notions, break barriers and create art that celebrates, empowers and expresses themselves. Take a leap of faith, feel the beat and follow your heart.
eL Seed, born to a Tunisian family in Paris, discovered the Arabic language in his teens. Immersed in learning his culture and experimenting with traditional and modern art, eL Seed married the art of Arabic calligraphy with the more modern, graffiti giving rise to “calligraffiti.” eL Seed aims to create a difference with his art, express his views and break barriers.
“ I’M TRYING TO CREATE ARTWORK THAT MAKES PEOPLE, AND MYSELF, THINK ABOUT JUDGEMENT AS A REFLEX. THIS IS SOMETHING THAT MUST BE CHANGED ”
“YOU’RE THE AUTHOR OF YOUR STORY”
“PEOPLE CALLING MY DREAM CRAZY IS ACTUALLY A COMPLIMENT”
MOH FLOW X A'y
The musically inclined brothers were born in Syria, raised in Saudi Arabia and are now settled in the UAE. Known to spit out bars, Moh Flow made the switch after brother Ayham pushed him to become a singer. With their real and original lyrics and production happening in the country with A’y as the producer, the music speaks to people in the UAE and beyond. They went against the norm, found their inner rhythm and chased after it, reaching new heights and defying odds.